Aviva

When Aviva wanted to deepen its relationships with brokers, it needed to find a way not just of attracting attention but of sustaining engagement. We developed a look and feel specifically for brokers, creating an illustrated character and tone of voice that had just the right lightness of touch to intrigue and engage. Lasting over 5 years, our character became an eagerly awaited comms vehicle. As one broker remarked in research, 'You may like him or hate him, but you certainly want to know what he’s going to do next.'