BLP Graduate Recruitment

BerwinLeightonPaisnericity - you’ve either got it or you haven’t.

Leading law firm, Berwin Leighton Paisner wanted to attract a higher calibre of graduate trainee. We turned their task on its head and challenged graduates to decide if they had the extra special qualities needed to become a BLP trainee.

We developed a series of images that communicated the intangibility of ‘icity’. You can’t see it, you can’t touch it, you can’t learn it, you can’t fake it, you can’t buy it and you can’t bottle it. A range of materials; from beer mats to a brochure and exhibition stand are being used at nationwide recruitment fairs to help BLP get exactly the kind of person they’re after.