GTC
We developed a strategy for GTC that was all about demonstrating
how they are uniquely placed to identify and unlock possibilities.
Positioning them as a trusted partner best equipped to help organisations
and the people within them achieve their full potential.
Our creative approach cued a combination of authority and inspiration,
showing how GTC is both rooted in educational development and yet
very much in touch with the demands of real life.
We developed a new brand toolkit comprising a logo, colour palette, photographic
style and tone of voice, effectively transforming the way they are perceived.
We rebranded GTC – helping them shift from training company to a much more encompassing, world-class capacity building solutions provider. Serving markets across Africa, Asia, Europe and the Middle East, they needed to feel serious, credible and approachable.