Integrity

Selective introduction bureau Integrity had an identity problem. It was pink. And it was tripping over an abundance of hearts and swirly fonts. A subtler, more sophisticated approach was needed to better reflect its professional ethos and to engage a younger (especially male) audience. We created an identity and tone of voice that set Integrity apart from the usual language of lurve. (And we got shortlisted for the 2008 Benchmark awards.)