Police Mutual

Police Mutual was founded in 1922 and since then has been dedicated to serving the police through its savings plans. It’s now broadening the range of its services as the police force itself and its members’ needs have changed.

The brand refresh we undertook was a visible symbol of this change. We re-designed the brand from top to bottom, from the logo and brand identity through to the website and the suite of literature.

As David Wright the Marketing Director of Police Mutual said: ‘Curious understood what made Police Mutual tick as it moves into a new space with a redefined offering. The new identity equips us to move forward with a renewed confidence.’