Sappi Galerie Art

Sappi’s new premium paper GalerieArt is perfect for even the most highly crafted print jobs. In fact the craftsmanship involved is on a par with the skills of a luthier. Using the overall promise 'Amplify your print', we linked different grades of paper with different genres of music (and guitars associated with them);  Gloss with rock, Silk with jazz and Matt with blues. The campaign including a swatchbook, posters and trade giveaways, was translated for worldwide use.

Exploring musical genres represented by different types of guitars, we showcased the impressive qualities of the paper range.