Sappi Royal

When Sappi wanted to showcase the grammage range of their ‘everyday’ Royal papers, we wanted to create something that was anything but everyday. So we designed a series of sample booklets that compel the interest and engagement of our target audience of printers and production managers. We ensured the grammages were easy to navigate and had clear stand-out by using large graphic treatments on white dividing pages. Then we created impact and memorability by using full bleed ‘images with a twist’ that dramatised everyday but interesting ‘did you know’ facts.