UK P&I Club

February 20^th is the date when 95% of the world’s ships have their insurance renewed, the date when it used to be said the Baltic Sea became free of ice. And between October and this date the Protection and Indemnity Clubs compete for insurance business.

Our client, UK P&I Club, is one of the largest in the global protection and indemnity. We created a theme of 100% clarity and a way of communicating the most complex information simply as they persuade their members to renew while the ice floes remain in the Baltic.