A new name, not a new practice

CLIENT: AHR

AHR is one of Europe’s largest and longest standing practices for award winning work in architecture and building consultancy. Redefining the way architecture is done, AHR are leaders in their field using remarkable technology backed with a passion for great design. Separating from their previous business, we were faced with the challenge to develop an identity for a new brand, yet show that it’s been in the business for a long time.

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AHR has a long-standing reputation for award-winning architecture, and the creation of innovative places and environments. Their passion for good design had to be reflected within the AHR brand. We developed a toolkit that emphasises the practice is changing the way architecture and building consultancy is done.

The logo is comprised of three structural shapes to give the identity an architectural feel, and the dark blue, white and red colour palette has been chosen to hero the innovation of their buildings and their design. A feeling of creating a new world.

The new brand identity has been brought to life across multiple touch points including website, guidelines, power point, stationery, and templates.

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