Can history and modernity come together?

CLIENT: Beck Greener

Beck Greener is one of the oldest intellectual property firms in the world. Their attorneys are experienced hands-on partners so they can offer clients a highly skilled and professional service. Our new identity captures their strong heritage and expertise with a fresh contemporary feel.

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The partners at Beck Greener have the depth of expertise, commercial acumen and tenacity to make a real difference. By paying special attention to detail, they can look closer and see things that other firms can’t. To reflect their business approach, we developed key brand statements and commissioned illustrator Brett Ryder to create a fresh contemporary identity.

‘We look closer’, ‘Letting your ideas fly’ and ‘145 years new’ feature in brand communications such as the website, marketing pieces and stationery, and are brought to life with a thought-provoking illustration. With a new look in place, we rolled out the new identity across a range of creative deliverables. Beck Greener is well placed to be distinctive from the competition.

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