Setting new industry standards for the world to follow


Elian is an independent professional services business providing international trust, fund and company administration services to large multi-national corporations, financial institutions, high net worth individuals, family offices and investment funds. Having separated from their previous business, we were faced with the challenge to develop an identity for a new brand that is clearly relentless in its pursuit of excellence.

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With a brand vision to challenge the status quo and become the company known for raising the bar, it was important to reflect Elian’s ambition within the new identity and tone of voice. We developed a toolkit that emphasises the vibrant brand values of the new business - a look and feel that clearly cues a heightened level of customer service and an innovative way of doing things.

The idea of Elian raising the bar is built into the design. We created a new logo for the new name, three clean lines forming the ‘E’ visually capture that new standards have been set. The colour palette, fresh design and simple, jargon-free messaging further marks a difference from the competition.

The new brand identity has been rolled out across many deliverables including the website, guidelines, internal templates, brochures, advertising in press and online, and recruitment.

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