Law. To the point.

CLIENT: Ogier

Ogier is exclusively focused on law, specialising in corporate, finance, funds, dispute resolution and private client work. Our task was to modernise their brand with a new look and feel, and an identity that reflects their new positioning as the company cutting through complexity to get straight to the point.

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We developed an identity that evolved the existing logo and created a graphic device using the ‘O’ to communicate focus and directness. We supported our creative thinking with a strong primary colour palette, iconography and graphics. The tone of voice uses straight talking language and is captured in the new endline: ‘To the point’.

We rolled-out the new identity across advertising, digital, animation, corporate brochure and templates; applying it across the eight jurisdictions in which Ogier operates: BVI, Cayman Islands, Guernsey, Hong Kong, Jersey, Luxembourg, Shanghai and Tokyo.

“I just wanted to say a HUGE thank you for everything you’ve done. The staff launches went really well around the world – the animation has definitely had the wow factor!”

Head of Marketing, Ogier
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