Getting people to do great things

CLIENT: all in

70-85% of employees are frustrated at work. It’s no surprise a disengaged workforce heavily impacts on customer service and profitable revenue growth. Peter Flade’s new company, all in, equips leaders and management teams to bring out the best in their people and improve business performance. We were tasked to create a brand that captured the expertise of his new company.

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We developed a brand name – all in - that reflects Peter Flade’s unique skill of bringing everyone all together, all doing great things. His internal leadership programmes are inspirational; we wanted to develop a logo and identity that remained faithful to Peter Flade’s positive and engaging personality. The strong colour palette and visual language bring a simple cohesiveness to a complete range of creative deliverables.

all in have a powerful reputation for going into companies such as BT, Siemens, GKN with the tools to help companies perform better through energising their people. Now they have an impactful new brand that captures the engaging and motivational values of the new company.

“We are in the business of getting companies right from the inside”

Peter Flade, all in
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