Some of the most famous chefs in the world use Electrolux products in their Michelin starred kitchens. We were tasked with helping to showcase the professional collaboration that Electrolux enjoys – by developing a brand toolkit for the most amazing marketing activity: The ultimate dining experience Electrolux had innovatively created for the brand.
The Cube, a stunning architectural structure designed by Park Associati design studio in Milan, moves between unusual and iconic locations across key European cities. Brilliantly experiential, it makes its appearance for a limited time only and is a unique opportunity to watch top chefs cook for just 18 guests while some of the most famous sky lines look on.
It was important to capture the magical culinary experience across everything we were tasked to do – from menu designs and entrance signage to trade and consumer posters and leaflets. We even compiled a 'history wall' featuring a detailed background of the Cube for guests to enjoy upon arrival.
Four European cities played host to this memorable dining experience; it was a pleasure to help build the anticipation and excitement.