It’s the discovery of something different, something unexpected or completely new that can launch or reposition a brand. Or simply give it a little dusting off.

We’re Curious

We use our sense of curiosity to unearth valuable insights to deliver stronger, more effective work. We believe it’s this kind of thinking executed with real craft skills that drives brands forward.

See more

Our team is made up of the industry’s brightest and nicest people. People-y things in our company are important. (Like lunch all together on Fridays – our treat.) Here are some of our team that you may find working on your brand. Meet the inhabitants of No. 41 Shelton St.

Peter Rae

Creative Partner

A Founder and Creative Partner at Curious, Peter has held leadership positions in both branding and advertising. He has led some of the world’s most famous brands including Levi Strauss & Co, Nike Europe, American Express and Royal Mail. He is immensely proud of Curious becoming one of the leading Branding and Design companies in the UK.

Email Peter

John Hall

Strategy Director

A Founding Partner, John has extensive experience in strategic brand thinking. He has nurtured many top brands including The Economist, Lloyds TSB, Seiko, and BP. At Curious, John leads the way with his insightful brand strategies; he is also responsible for our client relationships – so if you want lunch you know who to phone.

Email John

Gary Smith

Creative Partner

A Founder and Creative Partner, Gary has spent over 20 years bringing brands to life in London and abroad. He has massive multidisciplinary design experience covering many sectors. He enjoys drawing upon this experience, pushing boundaries and producing work to a high standard that engages with audiences in fresh and insightful ways.

Email Gary

Tom Leach

Design Director

Tom has spent over 10 years in some of the UK’s top branding agencies; The Partners, Imagination and Heavenly, working on a range of big clients including Sky, Vodafone and The Discovery Channel. He is a dedicated and talented designer with huge experience of bringing brands to life across all things moving and static, internal and outdoor.

Email Tom

Fenella Rogers

Senior Account Director

Fenella has a wealth of experience having managed client business from many sectors – the global beverage industry, FMCG, automotive, retail – implementing their brands across a broad channel mix from digital to experiential and eRM. She is highly skilled at delivering impact, and making things happen.

Email Fenella



At Curious we run a monthly internship program year round in Brand and Digital design. Send us a folio and CV and we’ll be in touch.

Get in touch
Permanent roles

If you think Curious could be your next move, please get in touch. Whether you’re a designer, animator, programmer, strategist or account man or woman, we’re always keen to meet new talent.

Get in touch
Account manager

Do you have 5+ years Top 50 design agency experience? If so, send us your CV – we’d love to meet you.

Get in touch