It’s the discovery of something different, something unexpected or completely new that can launch or reposition a brand. Or simply give it a little dusting off.

We’re Curious

We use our sense of curiosity to unearth valuable insights to deliver stronger, more effective work. We believe it’s this kind of thinking executed with real craft skills that drives brands forward.

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Our team is made up of the industry’s brightest and nicest people. People-y things in our company are important. (Like lunch all together on Fridays – our treat.) Here are some of our team that you may find working on your brand. Meet the inhabitants of No. 41 Shelton St.

Peter Rae

Peter Rae

Creative Partner

A Founder and Creative Partner at Curious, Peter has held leadership positions in both branding and advertising. He has led some of the world’s most famous brands including Levi Strauss & Co, Nike Europe, American Express and Royal Mail. He is immensely proud of Curious becoming one of the leading Branding and Design companies in the UK.

Email Peter

A Founder and Creative Partner at Curious, Peter has held leadership positions in both branding and advertising. He has led some of the world’s most famous brands including Levi Strauss & Co, Nike Europe, American Express and Royal Mail. He is immensely proud of Curious becoming one of the leading Branding and Design companies in the UK.

Email Peter
John Hall

John Hall

Strategy Director

A Founding Partner, John has extensive experience in strategic brand thinking. He has nurtured many top brands including The Economist, Lloyds TSB, Seiko, and BP. At Curious, John leads the way with his insightful brand strategies; he is also responsible for our client relationships – so if you want lunch you know who to phone.

Email John

A Founding Partner, John has extensive experience in strategic brand thinking. He has nurtured many top brands including The Economist, Lloyds TSB, Seiko, and BP. At Curious, John leads the way with his insightful brand strategies; he is also responsible for our client relationships – so if you want lunch you know who to phone.

Email John
Gary-2

Gary Smith

Creative Partner

A Founder and Creative Partner, Gary has spent over 20 years bringing brands to life in London and abroad. He has massive multidisciplinary design experience covering many sectors. He enjoys drawing upon this experience, pushing boundaries and producing work to a high standard that engages with audiences in fresh and insightful ways.

Email Gary

A Founder and Creative Partner, Gary has spent over 20 years bringing brands to life in London and abroad. He has massive multidisciplinary design experience covering many sectors. He enjoys drawing upon this experience, pushing boundaries and producing work to a high standard that engages with audiences in fresh and insightful ways.

Email Gary
Tom Leach

Tom Leach

Design Director

Tom has spent over 10 years in some of the UK’s top branding agencies; The Partners, Imagination and Heavenly, working on a range of big clients including Sky, Vodafone and The Discovery Channel. He is a dedicated and talented designer with huge experience of bringing brands to life across all things moving and static, internal and outdoor.

Email Tom

Tom has spent over 10 years in some of the UK’s top branding agencies; The Partners, Imagination and Heavenly, working on a range of big clients including Sky, Vodafone and The Discovery Channel. He is a dedicated and talented designer with huge experience of bringing brands to life across all things moving and static, internal and outdoor.

Email Tom
Fenella Rogers

Fenella Rogers

Senior Account Director

Fenella has a wealth of experience having managed client business from many sectors – the global beverage industry, FMCG, automotive, retail – implementing their brands across a broad channel mix from digital to experiential and eRM. She is highly skilled at delivering impact, and making things happen.

Email Fenella

Fenella has a wealth of experience having managed client business from many sectors – the global beverage industry, FMCG, automotive, retail – implementing their brands across a broad channel mix from digital to experiential and eRM. She is highly skilled at delivering impact, and making things happen.

Email Fenella
Clare Connell

Clare Connell

Account Director

Clare has 10 years’ experience working on creative projects from global financial organisations and law firms to the UK’s leading media organisations and smaller charities. She has worked client-side at the Commission for Architecture and the Built Environment and in a previous role, Clare specialised in corporate sustainability strategy and communications.

Email Clare

Clare has 10 years’ experience working on creative projects from global financial organisations and law firms to the UK’s leading media organisations and smaller charities. She has worked client-side at the Commission for Architecture and the Built Environment and in a previous role, Clare specialised in corporate sustainability strategy and communications.

Email Clare
Emma Wilkinson

Emma Wilkinson

Associate Design Director

Emma is a real craftsperson, conceptually driven with a wealth of design experience. Having worked as a designer for over 10 years at a range of agencies including Elmwood, Propaganda, NB Studio, and Design Council, she is motivated by creative challenges. Ideas are Emma’s strength but she is equally skilled at drilling down into the finer detail.

Email Emma

Emma is a real craftsperson, conceptually driven with a wealth of design experience. Having worked as a designer for over 10 years at a range of agencies including Elmwood, Propaganda, NB Studio, and Design Council, she is motivated by creative challenges. Ideas are Emma’s strength but she is equally skilled at drilling down into the finer detail.

Email Emma
Christie Burland-Upton

Christie Burland-Upton

Designer

The proud owner of a D&AD Baby Pencil and also winner of an ISTD typographical award, Christie is passionate about ideas, and believes great design starts with a great concept. A Yorkshire girl with a fab accent to prove it, she takes her tea Yorkshire style – strong with 3 sugars. Her carrot cake is out of this world too.

Email Christie

The proud owner of a D&AD Baby Pencil and also winner of an ISTD typographical award, Christie is passionate about ideas, and believes great design starts with a great concept. A Yorkshire girl with a fab accent to prove it, she takes her tea Yorkshire style – strong with 3 sugars. Her carrot cake is out of this world too.

Email Christie
Steve Burtenshaw

Steve Burtenshaw

Designer

With a First Class degree in Graphic Design, Steve is a talented designer. Snapped up straight from uni, he has worked for First Direct, BLP and Ticketmaster. Steve has a Curious mind, constantly stimulating the studio with his passion for all things digital and the latest web trends. He loves music, ale and the great outdoors.

Email Steve

With a First Class degree in Graphic Design, Steve is a talented designer. Snapped up straight from uni, he has worked for First Direct, BLP and Ticketmaster. Steve has a Curious mind, constantly stimulating the studio with his passion for all things digital and the latest web trends. He loves music, ale and the great outdoors.

Email Steve
Lottie Pratt

Lottie Pratt

Account Manager

Lottie has spent time in branding and marketing on both agency and client-side. As part of The National Trust team, she managed their extensive national visitor programme, and supported the business with the delivery of the national brand campaign. At Curious, Lottie helps to deliver our creative product to our high Curious standards.

Email Lottie

Lottie has spent time in branding and marketing on both agency and client-side. As part of The National Trust team, she managed their extensive national visitor programme, and supported the business with the delivery of the national brand campaign. At Curious, Lottie helps to deliver our creative product to our high Curious standards.

Email Lottie
James Burbidge

James Burbidge

Designer

James has an infectious passion for design, winning awards at uni on a thought piece, Stereotypology, a cross-border investigation into the private lives of national stereotypes which won Red Dot Best of the Best, Art Director’s Club, and Type Director’s Club certificate. With the big thinking James displays, we feel sure there are more awards to come.

Email James

James has an infectious passion for design, winning awards at uni on a thought piece, Stereotypology, a cross-border investigation into the private lives of national stereotypes which won Red Dot Best of the Best, Art Director’s Club, and Type Director’s Club certificate. With the big thinking James displays, we feel sure there are more awards to come.

Email James
Neil Parrish

Neil Parrish

Designer

Hailing from the best of the Yorkshire’s, Neil is a designer by day and screen printer by night. Having worked at Conran and various other agencies on charity, fashion, retail and financial brands, he brightens up the studio with his quirky sense of humour and curious stories. While at primary school, Neil appeared on Blue Peter jumping over a weathercock.

Email Neil

Hailing from the best of the Yorkshire’s, Neil is a designer by day and screen printer by night. Having worked at Conran and various other agencies on charity, fashion, retail and financial brands, he brightens up the studio with his quirky sense of humour and curious stories. While at primary school, Neil appeared on Blue Peter jumping over a weathercock.

Email Neil
Ray Deen

Ray Deen

Artworker

Ray makes sure everything going out the door leaves ready for print. He’s absolutely meticulous about it, too, as you’d expect coming from a design and print background, and working previously on Marks & Spencer, Sainsbury, Boots and Puma. Ray brings excellent time management to his working day – he does have over 48 watches in his collection.

Email Ray

Ray makes sure everything going out the door leaves ready for print. He’s absolutely meticulous about it, too, as you’d expect coming from a design and print background, and working previously on Marks & Spencer, Sainsbury, Boots and Puma. Ray brings excellent time management to his working day – he does have over 48 watches in his collection.

Email Ray
Becky Rae

Rebecca Rae

Senior Copywriter

Rebecca has been a copywriter for over 20 years, working in agencies both above and below the line. From Leo Burnett, she moved to Craik Jones (now Proximity London) where she took creative responsibility for First Direct. She loves exploring tone of voice, engaging consumers with powerful messages that lead to meaningful responses for brands.

Email Rebecca

Rebecca has been a copywriter for over 20 years, working in agencies both above and below the line. From Leo Burnett, she moved to Craik Jones (now Proximity London) where she took creative responsibility for First Direct. She loves exploring tone of voice, engaging consumers with powerful messages that lead to meaningful responses for brands.

Email Rebecca
Chris Lang

Chris Lang

Finance Director

Chris is an Associate Chartered Management Accountant with extensive industry experience building and shaping businesses for specialists in Advertising, Digital, Direct Marketing, Marketing, Public Relations, Design, Shopper Marketing, Experiential and Events Management. An accredited expert of the Design Business Association (DBA), Chris has a thorough focus to drive Curious forward – we’re in the best hands, he’s an avid Formula One fan.

Email Chris

Chris is an Associate Chartered Management Accountant with extensive industry experience building and shaping businesses for specialists in Advertising, Digital, Direct Marketing, Marketing, Public Relations, Design, Shopper Marketing, Experiential and Events Management. An accredited expert of the Design Business Association (DBA), Chris has a thorough focus to drive Curious forward – we’re in the best hands, he’s an avid Formula One fan.

Email Chris
Emily Sparling

Emily Sparling

Accounts Assistant

Emily is an experienced accounts assistant having worked for a Construction company, the RG Group, and a Sports PR company in Soho. Emily comes from a Graphic Design background, having studied at Kent Institute of Art and Design which is why she feels so at home in the studio. Curiously, she is absolutely terrified of anything with feathers.

Email Emily

Emily is an experienced accounts assistant having worked for a Construction company, the RG Group, and a Sports PR company in Soho. Emily comes from a Graphic Design background, having studied at Kent Institute of Art and Design which is why she feels so at home in the studio. Curiously, she is absolutely terrified of anything with feathers.

Email Emily
Laurence Slater

Laurence Slater

Production Manager

With over 30 years’ industry experience, Laurence has produced or directed a vast amount of award-winning work. He was board director at London DM agency Craik Jones for 14 years, where he ran a team and was responsible for all areas of production from art buying, press, outdoor, through to print, direct mail and digital.

Email Laurence

With over 30 years’ industry experience, Laurence has produced or directed a vast amount of award-winning work. He was board director at London DM agency Craik Jones for 14 years, where he ran a team and was responsible for all areas of production from art buying, press, outdoor, through to print, direct mail and digital.

Email Laurence

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If you think Curious could be your next move, please get in touch. Whether you're a designer, animator, programmer, strategist or account man or woman, we're always keen to meet new talent.

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