• Digital

A Curious report: The Hybrid Consumer

16.06.2021

  • Digital

In partnership with YouGov

We’ve been curious about how our relationship with technology has changed in the last year. Living from a distance and relying on digital platforms for all elements of our lives has shown us just how easy it is to utilise websites and apps to make our lives easier.

But as we spend more time online, there is nowhere for brands to hide when it comes to consumers’ digital experience. With 65% of UK consumers planning to continue living at least part of their life remotely once restrictions are lifted and a whopping 1/3 claiming to have abandoned their baskets out of blind website frustration, it’s clear there is a challenge that must be addressed.

Explore our full research report, conducted in partnership with YouGov, to find out how the new hybrid lifestyle has affected consumer expectations and to discover where brands are falling short with their digital offerings.

 

Download the report here

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