We help you be curious
About yourselves, your audience, your competitors, your ambitions, your future. We inform where you sit in the landscape. Where the white space is. The opportunity you should ‘own’. Then we help you rise above Same.

The fun of friction
Wouldn’t the world be dull if you always knew what you were going to get? It takes different people with different skills and different perspectives to make a project interesting. That’s why we welcome the twists and turns, and healthy debates along the way.






Meet No.77 Dean Street
Curious is made up of the industry’s brightest and nicest people. We’re a company of creative thinkers, visionary strategists, bold designers, digital innovators, efficiency coordinators, content creators, motion makers, name generators… everyone gets a mention.
Our people
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Emma Clarke
Mid-weight Designer
Emma joined Curious at the beginning of 2019, after being a design intern. (Lucky us.) She loves working across a brand’s many exciting touchpoints - making ideas tangible so consumers can easily interact with them. Emma enjoys contributing to the creative process – equally skilled at having ideas and drilling down into the finer detail. -
Bryony Maiklem
Junior Digital Strategist
Bryony is a recent history and politics graduate, excited to be starting her career at Curious. As a junior digital strategist, she enjoys figuring out how people think and translating her discoveries into actionable insights for our clients. She has particularly enjoyed working on projects for Budweiser and Food Matters Live. -
Gary Smith
Creative Communications Director
Gary’s expertise lies in making exciting things happen. He is a dedicated and talented designer and big thinker with extensive experience of bringing brands to life from London to China and everywhere in between. The comms side is a key part of making brands live and breathe; Gary transforms brand ideas into communications for clients from multiple sectors. -
Nikki Cunningham
Managing Director
Nikki steers our curious ship and makes sure we stay curious – and questioning, and bold and brave so we can deliver work we are all proud of. Passionate about ideas, she knows how to give brands a sense of purpose. Nikki thrives on making change happen for us and for our clients, never shying away from what needs to be said. -
Ottway Claris
Senior Digital Designer
Ottway puts the user at the heart of every project, enabling him to create beautiful and meaningful experiences that impact users’ lives for the better. His experience working as both an agency and in-house designer gives him a distinct understanding of business needs and what success looks like for a client. -
Peter Rae
Founder/Executive Creative Director
Peter loves ideas. It shows in the work, the business he has built, and the leadership positions he has held in both advertising agencies and branding. His sense of curiosity has taken him all over the world. He is immensely proud of Curious and the difference our brand thinking and communications makes to our clients. -
Tom Windsor
Digital Creative Director
Tom heads up all things digital, delivering beautiful, relevant and engaging experiences. He is involved from day one, directing a digital first approach to design, ensuring our creative scales perfectly to the fluid digital world our clients operate in. -
Alice Munday
Associate Design Director
Alice is an exciting conceptual thinker and award-winning designer with considerable experience having worked on brands of all shapes and sizes. She has a special skill in generating big ideas that explode out 360, always with beautifully crafted executions. Alice takes the lead on many of our client projects, delivering creative solutions that produce strong brands. -
Becky Rae
Head of Copy
Becky loves exploring the voice behind a brand. How it speaks. What personality it has. Serious. Human. Unassuming. Irreverent. She brings three decades of experience to projects, generating ideas to solve client problems and engaging consumers with powerful messages that lead to meaningful responses for brands.
It’s the best thing when someone says something nice about you.
“Curious were able to understand exactly what we wanted to communicate to our growing audience and capture this in a brand that is both great to look at and also true to who we are as a company. They’ve been a pleasure to work with.”
Ben Bradford
Chief Executive BB7 Group Limited