Our one thing
We help you be curious. About yourselves, your audience, your competitors, your ambitions, your future. We inform where you sit in the landscape. Where the white space is. The opportunity you should ‘own’. Then we help you rise above Same.
The fun of friction
Wouldn’t the world be dull if you always knew what you were going to get? It takes different people with different skills and different perspectives to make a project interesting. That’s why we welcome the twists and turns, and healthy debates along the way.
20 years of Curious
We’ve enjoyed our curious journey. From Poland Street to Floral Street to Shelton Street to Dean Street, only a mile radius but we’ve come so far. We’re immensely proud of our collaboration with brands local and global. Doing great work means a lot to us. We’ve put our achievements in a video.
Meet No.77 Dean Street
Curious is made up of the industry’s brightest and nicest people. We’re a company of creative thinkers, visionary strategists, bold designers, digital innovators, efficiency coordinators, content creators, motion makers, name generators… everyone gets a mention.
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Nikki Fraser
Managing Director
Nikki steers our curious ship and makes sure we stay curious – and questioning, and bold and brave so we can deliver work we are all proud of. Passionate about ideas, she knows how to give brands a sense of purpose. Nikki thrives on making change happen for us and for our clients, never shying away from what needs to be said. -
Peter Rae
Founder/Executive Creative Director
Peter loves ideas. It shows in the work, the business he has built, and the leadership positions he has held in both advertising agencies and branding. His sense of curiosity has taken him all over the world. He is immensely proud of Curious and the difference our brand thinking and communications makes to our clients. -
Gary Smith
Creative Communications Director
Gary’s expertise lies in making exciting things happen. He is a dedicated and talented designer and big thinker with extensive experience of bringing brands to life from London to China and everywhere in between. The comms side is a key part of making brands live and breathe; Gary transforms brand ideas into communications for clients from multiple sectors. -
Alice Munday
Associate Design Director
Alice is an exciting conceptual thinker and award-winning designer with considerable experience having worked on brands of all shapes and sizes. She has a special skill in generating big ideas that explode out 360, always with beautifully crafted executions. Alice takes the lead on many of our client projects, delivering creative solutions that produce strong brands. -
Tom Windsor
Digital Creative Director
Tom heads up all things digital, delivering beautiful, relevant and engaging experiences. He is involved from day one, directing a digital first approach to design, ensuring our creative scales perfectly to the fluid digital world our clients operate in. -
Charlie Helm
Project Manager
Our busy, Curious branding studio is very lucky to have Charlie at the helm to organise us and ensure our work glides seamlessly in, through and out the office. It takes a special skill to make things happen – and Charlie knows how. His background in design and film makes him a rare Project Manager - with a combination of the creative and the logistical. -
Becky Rae
Copywriter
Becky loves exploring the voice behind a brand. How it speaks. What personality it has. Serious. Human. Unassuming. Irreverent. She brings three decades of experience to projects, generating ideas to solve client problems and engaging consumers with powerful messages that lead to meaningful responses for brands. -
Natalie Dodd
Account Manager
Natalie is the gentle breeze beneath our creative wings helping projects to fly. She loves creative. Natalie is an experienced account person who really cares and champions it. She works closely with our clients to understand their brands so we can deliver distinctive work in the most enjoyable and efficient way possible. She has a refreshing take on the world and brings a valuable perspective to every brief. -
Emma Clarke
Designer
Emma joined Curious at the beginning of 2019, after being a design intern. (Lucky us.) She loves working across a brand’s many exciting touchpoints - making ideas tangible so consumers can easily interact with them. Emma enjoys contributing to the creative process – equally skilled at having ideas and drilling down into the finer detail. -
Tom Dunn
Senior Designer
Tom is an experienced, multi-disciplined designer, with beautiful craft skills, who gets things Dunn. Any brief, any challenge, Tom uses creativity to solve problems, unravel complexity and build brands whether they’re global or local. Always landing the big idea, Tom is passionate about animation and motion – extending his thinking beyond ‘the look’ to how brands move. -
Bryony Maiklem
Junior Digital Strategist
Bryony is a recent history and politics graduate, excited to be starting her career at Curious. As a junior digital strategist, she enjoys figuring out how people think and translating her discoveries into actionable insights for our clients. She has particularly enjoyed working on projects for Budweiser and Food Matters Live.
It’s the best thing when someone says something nice about you.
