Interesting questions lead to exciting answers and better, bolder brands.

We work with brands all over the world to craft seamless brand experiences. We create compelling brand stories that resonate with your audiences across every touchpoint, from naming and rebrands to UX and digital design.

  • Strategy

    We get under the skin of our clients’ business to know precisely what makes them tick. This informs our thinking to create a brand story that truly reflects the heart of your offering and showcases who you are in a way that resonates with clients, prospects, and talent.

    Following comprehensive (some might say relentless) research and a complete brand audit, our team creates a unique brand architecture covering everything from naming, positioning and branding, to content strategies, tone of voice, and messaging.

  • Brand

    Our team of design experts create truly individual and inspirational assets that showcase our clients’ personalities, purpose, and ambitions.

    Drawing from in-depth insights and over a decade of combined design experience, we devise a distinctive brand identity, toolkit, and guidelines, providing a template that will help steer the brand forwards.

    Bespoke photography, imagery, illustration, and brand films combine to offer further valuable insight into the personality of a business in a way that only visuals can.

  • Digital

    Your digital presence is as crucial as any other element of your branding, which is why we ensure your brand experience spans seamlessly across all devices and touchpoints.

    From app design to UX and UI, our collaborative approach between all disciplines dramatically enhances the consumer’s experience and strengthens the brand on every level.

  • Communication

    However strong your brand is, it’s getting it in front of the right people that matters.

    Our communications specialists take care of your campaign development – including art direction, content creation and film and literature content, as well as those essential additional elements such as packaging, sustainability, and environmental design.

  • Strategy

    We get under the skin of our clients’ business to know precisely what makes them tick. This informs our thinking to create a brand story that truly reflects the heart of your offering and showcases who you are in a way that resonates with clients, prospects, and talent.

    Following comprehensive (some might say relentless) research and a complete brand audit, our team creates a unique brand architecture covering everything from naming, positioning and branding, to content strategies, tone of voice, and messaging.

  • Brand

    Our team of design experts create truly individual and inspirational assets that showcase our clients’ personalities, purpose, and ambitions.

    Drawing from in-depth insights and over a decade of combined design experience, we devise a distinctive brand identity, toolkit, and guidelines, providing a template that will help steer the brand forwards.

    Bespoke photography, imagery, illustration, and brand films combine to offer further valuable insight into the personality of a business in a way that only visuals can.

  • Digital

    Your digital presence is as crucial as any other element of your branding, which is why we ensure your brand experience spans seamlessly across all devices and touchpoints.

    From app design to UX and UI, our collaborative approach between all disciplines dramatically enhances the consumer’s experience and strengthens the brand on every level.

  • Communication

    However strong your brand is, it’s getting it in front of the right people that matters.

    Our communications specialists take care of your campaign development – including art direction, content creation and film and literature content, as well as those essential additional elements such as packaging, sustainability, and environmental design.

We get under the skin of our clients’ business to know precisely what makes them tick. This informs our thinking to create a brand story that truly reflects the heart of your offering and showcases who you are in a way that resonates with clients, prospects, and talent.

Following comprehensive (some might say relentless) research and a complete brand audit, our team creates a unique brand architecture covering everything from naming, positioning and branding, to content strategies, tone of voice, and messaging.

Our team of design experts create truly individual and inspirational assets that showcase our clients’ personalities, purpose, and ambitions.

Drawing from in-depth insights and over a decade of combined design experience, we devise a distinctive brand identity, toolkit, and guidelines, providing a template that will help steer the brand forwards.

Bespoke photography, imagery, illustration, and brand films combine to offer further valuable insight into the personality of a business in a way that only visuals can.

Your digital presence is as crucial as any other element of your branding, which is why we ensure your brand experience spans seamlessly across all devices and touchpoints.

From app design to UX and UI, our collaborative approach between all disciplines dramatically enhances the consumer’s experience and strengthens the brand on every level.

However strong your brand is, it’s getting it in front of the right people that matters.

Our communications specialists take care of your campaign development – including art direction, content creation and film and literature content, as well as those essential additional elements such as packaging, sustainability, and environmental design.

Words we live by


Explore. Find the opportunities. Rise to them. Question everything. Say it. Be bold. Be upfront. Share ideas to help them grow. Run with it. Passion is infectious. Own it. Bring others along with you. Unplug. Recharge. Do something different. Put colour in your brain.

Meet the team

    Emma Clarke

    Mid-weight Designer

    Emma joined Curious at the beginning of 2019, after being a design intern. (Lucky us.) She loves working across a brand’s many exciting touchpoints - making ideas tangible so consumers can easily interact with them. Emma enjoys contributing to the creative process – equally skilled at having ideas and drilling down into the finer detail.

    Bryony Maiklem

    Junior Digital Strategist

    Bryony is a recent history and politics graduate, excited to be starting her career at Curious. As a junior digital strategist, she enjoys figuring out how people think and translating her discoveries into actionable insights for our clients. She has particularly enjoyed working on projects for Budweiser and Food Matters Live.

    Gary Smith

    Creative Communications Director

    Gary’s expertise lies in making exciting things happen. He is a dedicated and talented designer and big thinker with extensive experience of bringing brands to life from London to China and everywhere in between. The comms side is a key part of making brands live and breathe; Gary transforms brand ideas into communications for clients from multiple sectors.

    Nikki Cunningham

    Managing Director

    Nikki steers our curious ship and makes sure we stay curious – and questioning, and bold and brave so we can deliver work we are all proud of. Passionate about ideas, she knows how to give brands a sense of purpose. Nikki thrives on making change happen for us and for our clients, never shying away from what needs to be said.

    Ottway Claris

    Senior Digital Designer

    Ottway puts the user at the heart of every project, enabling him to create beautiful and meaningful experiences that impact users’ lives for the better. His experience working as both an agency and in-house designer gives him a distinct understanding of business needs and what success looks like for a client.

    Peter Rae

    Founder/Executive Creative Director

    Peter loves ideas. It shows in the work, the business he has built, and the leadership positions he has held in both advertising agencies and branding. His sense of curiosity has taken him all over the world. He is immensely proud of Curious and the difference our brand thinking and communications makes to our clients.

    Rose Kerr

    Senior Account Manager

    Rose brings an efficient and meticulous approach to all the projects she is running. She works closely with clients and creatives day-to-day, focused on delivering ideas that the client loves. Rose has a genuine passion for branding and beautiful design; she is a key driver for the success of every project.

    Lawrence Stewart

    Mid-weight Designer

    Lawrence uses his conceptual brainpower to think round problems. He can take the spark of an idea and develop it into an impactful creative solution. We love the tingle factor Lawrence designs into everything – his craft skills transform brands into something you want to spend time with.

    Daisy Forrester

    Account Manager

    Daisy is passionate about elevating brand exposure through a wealth of creative campaigns. As a key day-to-day contact for clients, she works closely with the creative and digital teams to ensure that all projects are delivered efficiently, on time and are beautifully executed.

    Tom Windsor

    Digital Creative Director

    Tom heads up all things digital, delivering beautiful, relevant and engaging experiences. He is involved from day one, directing a digital first approach to design, ensuring our creative scales perfectly to the fluid digital world our clients operate in.

    Alice Munday

    Associate Design Director

    Alice is an exciting conceptual thinker and award-winning designer with considerable experience having worked on brands of all shapes and sizes. She has a special skill in generating big ideas that explode out 360, always with beautifully crafted executions. Alice takes the lead on many of our client projects, delivering creative solutions that produce strong brands.

    Becky Rae

    Head of Copy

    Becky loves exploring the voice behind a brand. How it speaks. What personality it has. Serious. Human. Unassuming. Irreverent. She brings three decades of experience to projects, generating ideas to solve client problems and engaging consumers with powerful messages that lead to meaningful responses for brands.

Join us
We’re always interested in people who think a little differently. If you’d like to introduce yourself, please get in touch and tell us why we should be curious about you.

jobs@curiouslondon.com

 

Fresh out of Uni?
We know how hard it is out there to get experience and learn by actually ‘doing’. We want to support graduates by offering a 4-week paid placement at Curious, working on real live client briefs. Feel free to knock on our door.

Imacuriousintern@curiouslondon.com