About us

Our one thing

We help you be curious. About yourselves, your audience, your competitors, your ambitions, your future. We inform where you sit in the landscape. Where the white space is. The opportunity you should ‘own’. Then we help you rise above Same.

The fun of friction
Wouldn’t the world be dull if you always knew what you were going to get? It takes different people with different skills and different perspectives to make a project interesting. That’s why we welcome the twists and turns, and healthy debates along the way.

20 years of Curious
We’ve enjoyed our curious journey. From Poland Street to Floral Street to Shelton Street to Dean Street, only a mile radius but we’ve come so far. We’re immensely proud of our collaboration with brands local and global. Doing great work means a lot to us. We’ve put our achievements in a video.

Meet No.77 Dean Street
Curious is made up of the industry’s brightest and nicest people. We’re a company of creative thinkers, visionary strategists, bold designers, digital innovators, efficiency coordinators, content creators, motion makers, name generators… everyone gets a mention.

    Alice Munday

    Design Director

    Alice is an exciting conceptual thinker and award-winning designer with considerable experience having worked on brands of all shapes and sizes. She has a special skill in generating big ideas that explode out 360, always with beautifully crafted executions. Alice takes the lead on many of our client projects, delivering creative solutions that produce strong brands.

    Becky Street


    Becky loves exploring the voice behind a brand. How it speaks. What personality it has. Serious. Human. Unassuming. Irreverent. She brings three decades of experience to projects, generating ideas to solve client problems and engaging consumers with powerful messages that lead to meaningful responses for brands.

    Emma Clarke


    Emma joined Curious at the beginning of 2019, after being a design intern. (Lucky us.) She loves working across a brand’s many exciting touchpoints - making ideas tangible so consumers can easily interact with them. Emma enjoys contributing to the creative process – equally skilled at having ideas and drilling down into the finer detail.

    Gary Smith

    Creative Communications Director

    Gary’s expertise lies in making exciting things happen. He is a dedicated and talented designer and big thinker with extensive experience of bringing brands to life from London to China and everywhere in between. The comms side is a key part of making brands live and breathe; Gary transforms brand ideas into communications for clients from multiple sectors.

    Natalie Dodd

    Account Manager

    Natalie is the gentle breeze beneath our creative wings helping projects to fly. She loves creative. Natalie is an experienced account person who really cares and champions it. She works closely with our clients to understand their brands so we can deliver distinctive work in the most enjoyable and efficient way possible. She has a refreshing take on the world and brings a valuable perspective to every brief.

    Nikki Fraser

    Managing Director

    Nikki steers our curious ship and makes sure we stay curious – and questioning, and bold and brave so we can deliver work we are all proud of. Passionate about ideas, she knows how to give brands a sense of purpose. Nikki thrives on making change happen for us and for our clients, never shying away from what needs to be said.

    Peter Rae

    Founder/Executive Creative Director

    Peter loves ideas. It shows in the work, the business he has built, and the leadership positions he has held in both advertising agencies and branding. His sense of curiosity has taken him all over the world. He is immensely proud of Curious and the difference our brand thinking and communications makes to our clients.

    Tom Dunn

    Senior Designer

    Tom is an experienced, multi-disciplined designer, with beautiful craft skills, who gets things Dunn. Any brief, any challenge, Tom uses creativity to solve problems, unravel complexity and build brands whether they’re global or local. Always landing the big idea, Tom is passionate about animation and motion – extending his thinking beyond ‘the look’ to how brands move.

    Tom Windsor

    Digital Creative Director

    Tom heads up all things digital, delivering beautiful, relevant and engaging experiences. He is involved from day one, directing a digital first approach to design, ensuring our creative scales perfectly to the fluid digital world our clients operate in.

It’s the best thing when someone says something nice about you.

“Curious were able to understand exactly what we wanted to communicate to our growing audience and capture this in a brand that is both great to look at and also true to who we are as a company. They’ve been a pleasure to work with.”

Ben Bradford
Chief Executive, BB7 Group Limited

“I feel blessed to be able to work with such a great bunch of people, and professionals. We have done great work together, and I can only hope you’re as proud as I am of it.”

Gergana Hemminga
BTL Manager, Retail Europe, Electrolux

“You can see in the design how well Curious understands Zuma. We love how they’ve evolved Indigo to be an integral part of our visual identity and brand story.”

Louisa Gavin-Cowan
Group Communications Director, Zuma

“Strong in so many ways; strategically, creatively, operationally and great communications kept everything moving at pace and with ease. A wonderful team that always acted as a true partner throughout the project wanting to deliver as much value for us as possible. The results speak for themselves.”

Richard Tuckett
Interim Head of Marketing, East London Students’ Union

“Curious have managed to bring the vast array of features to life, which is quite an achievement when the differences can be subtle and the benefits are sometimes more tactile.”

Sue Griffin
Marketing Communications Manager, Sappi Fine Paper Europe

“The launch has gone exceptionally well, better than we could have imagined. The new identity has been well received by everyone and the graphics and website look excellent.”

Brian Johnson 
Chairman, AHR Architects

“The whole team, besides being delightful to work with, are extremely good at what they do and take great pride in every output. I have no hesitation in recommending them as a brand partner and look forward to continuing the partnership as we evolve over the years to come.”

Alastair Pascoe
Managing Director, Pascoe and Tew

“I had a great experience working with the Curious team, they quickly understood our complex business offer and we partnered well in realizing it into the new, smart, and much loved brand of today.”

Caron Cohen
Head of Brand and Creative, NICE

“The team at Curious quickly understood the workings of what for many is a fragmented and complex industry, and distilled that into a compelling and simple customer proposition.”

Chris Boyes
Head of Marketing, Cashflows