• Curious
  • Awards
  • Naming

Awards Alert: Curious wins sparkling silver at Transform


  • Curious
  • Awards
  • Naming

What a lovely feeling it is when your hard work is recognised. We are extremely proud to have won two silver awards at this year’s Transform Awards Europe.

The Transform Awards recognise excellence in rebranding, brand development and the journeys brands make. We’re honoured to be included in this year’s winners. Find out more about the awards here.

About our winners:

Best visual identity from the professional services sector:
Pascoe + Tew

In Pascoe + Tew’s world, the world of executive search, people often put their trust in a safe pair of hands. But, these firms don’t always have their client’s best intentions at heart. This doesn’t sit well with Pascoe + Tew, in fact, it goes against everything they stand for.

They came to Curious for a brand refresh that rallies around their purpose and clearly shows their distinction from their competitors. We worked with them to create a new brand strategy, visual identity and tone of voice that we then applied to a new website and brand collateral.

Our new brand is simple and bold. It’s professional but not cold, adding personality and tone to a rather dull world. It has none of the layers of complexity and corporate fluff that are all too common in the recruitment world; instead, the simple design and no-nonsense copy stand strong. Now Pascoe + Tew can be confident their brand tells clients and customers exactly what they stand for.

Read the case study here

Best naming strategy (rename):
Aeria Apartments

This brand is still making its way through the studio, so we can’t say too much yet… But, keep your eyes peeled for the brand later this year.

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