Specialism - Branding

Your brand is the mouthpiece for your business. It’s there to tell people why you exist. We define your ‘one thing’ and bring your purpose to life so you can rise above the bland.

Why brand?

A number of reasons. Your brand no longer reflects your ambitions. Hard to admit, but your competitors are doing a better job. Your identity is a bit last year. The market has shifted and you need to respond. Or you’re launching and your vision needs a name and personality. We’re here to offer a full re-brand or just a light dusting off.

 

Branding is emotional connection

A brand that speaks consistently across its touchpoints not only reinforces its personality, it builds trust. We build consistency, creating a solid base. We align who you are with how you’re represented making your brand feel genuine and authentic. People will know what to expect from your brand, they will feel reassured and an emotional connection is then formed – the holy grail – resulting in brand loyalty.

We can make a brand visible however we (or our clients) choose – physically, digitally, filmically, socially, graphically, conceptually, tonally, consistently… beautifully. It all starts with what you (and your brand) need.

Zuma

Zuma — Showing the intensity of experience

  • Visual Identity
  • Digital
  • Restaurant
Challenge

Zuma’s restaurants are known worldwide for their contemporary Japanese cuisine, amazing interiors and out of this world service. They’re THE place to eat. The only thing that hadn’t been carefully considered was their brand.

Solution

Zuma has always been blue. Indigo blue. But the way it was being used didn’t show its full potential. Indigo isn’t static. It’s dynamic. Like Zuma, it’s constantly evolving, a world of sensations. It’s intoxicating and sensorial. We needed to unlock its energy.

iQ Student Accommodation — Space to be you

  • Visual Identity
  • Digital
  • Law
Challenge

iQ needed re-energising so it oozes brand leadership in a market where everyone feels quite similar and unexceptional. They are welcoming students from any country, from all walks of life.

Solution

The new identity and logo needed to be fresh and youthful. Our look and language had to be vibrant yet homely and universal. This isn’t a soulless hostel. But a place where independence is explored and individuality is celebrated.