A new name, not a new practice


What we did
Brand strategy, brand identity, brand guidelines, website, literature, stationery, signage


The project
AHR is one of Europe’s largest and longest standing practices for award-winning work in architecture and building consultancy. Looking to the future, they had taken the decision to move away from their previous business – we were tasked with creating a new brand.

Redefining the way architecture is done, AHR are leaders in their field using remarkable technology backed with a passion for great design. Separating from their previous business, we were faced with the challenge to develop an identity for a new brand yet show that the practice had long been established. AHR has a great reputation for award-winning architecture, and the creation of innovative places and environments. Their passion for good design had to be reflected within the AHR brand.

We developed a new brand that emphasises the practice is changing the way architecture and building consultancy are done. We created a new logo comprising three structural shapes to give the identity an architectural feel. The dark blue, white and red colour palette was developed to hero the innovation of their buildings and their design. We wanted to capture the feeling of creating a new world.

The new brand signals a time of change for AHR and shows a company ready for their brand to match everything they can do.