What we did
CSR programme, identity, website, video, poster campaign, literature, merchandise
A world leader in multi-disciplinary insurance, Thomas Miller wanted to demonstrate their unwavering commitment to doing more – more for their people, the community, for each other, for their working environment, for the planet. A Corporate Social Responsibility programme was needed to bring together all these great things.
Staff need to know how they can be involved and heard. How they can determine the future success of the business. How they can volunteer, lead and take action. We wanted to develop an overarching brand idea that recognises the huge part employees play in driving the company forward. We originated the entire framework, identity and brand for the CSR programme creating Be the difference.
We turned an Employee Value Proposition into an exciting CSR programme that enables Thomas Miller people to develop as individuals, hone professional skills and be actively involved in the business. We launched the programme with an internal poster campaign, website, information pack and ‘at desk’ activity.
‘Be the difference’ became the exciting initiative behind creating a successful cultural shift within Thomas Miller.