Algorithms have turned search and recruitment companies into sterile data matching machines. A transactional world where profiles matter, not people. Pure has brought a refreshing perspective, engaging with candidates and clients more deeply. We created a strategy and identity to show Pure as a brand that does things differently.

Getting to know the client
Pure listen, they talk face to face, they advise, they care that businesses and candidates thrive. They manage long-term careers and companies trust them to deliver the right people to suit their hiring needs.

Focusing in
The framed imagery purposely selects one person from a crowd, a graphic representation of the search and selection process. And an impactful symbol that people are the focus.

Sometimes simple is best
We developed a brand with a distinctive simplicity – from the logo and colour palette to the straightforward language and look and feel.