Bringing pure passion to the recruitment world


What we did
Brand strategy, brand identity, brand guidelines, tone of voice, brand imagery, website, brand video, literature, stationery


The project
Pure listen, they talk face to face, they advise, they care that businesses and candidates thrive. They manage long-term careers and companies trust them to deliver the right people to suit their hiring needs.

Algorithms have turned search and recruitment companies into sterile data matching machines. A transactional world where profiles matter, not people. Pure has brought a refreshing perspective, engaging with candidates and clients more deeply. We wanted Pure to be known as a brand that does things differently.

As a leader in global search and selection, the brand needed elevating to meet the energy, expertise and new vision at the heart of the business. We created a brand that could translate internationally and work across all sectors with different clients and candidates.

We developed a brand with a distinctive simplicity – from the logo and colour palette to the straightforward language and look and feel. The framed imagery purposely selects one person from a crowd, a graphic representation of the search and selection process. And an impactful symbol that people are the focus.

Pure is a challenger brand that forms strong bonds with clients and candidates. We have successfully captured this and created stand out from the competition.


Posters, advertising, recruitment ads
brand guidelines, design construction