Can history and modernity come together?

Beck Greener

What we did
Brand strategy, Brand identity, Brand guidelines, Tone of voice, Website, Literature, Advertising, Signage

Industry
Law

The project
Beck Greener is one of the oldest intellectual property firms in the world, helping to protect inventions, trade marks, designs, copyright and other intellectual property for over 150 years.

Challenge
Beck Greener wanted to revisit their brand to ensure it represented who they are and matched their ambitions going forward. They have a strong heritage but we felt they had more to say. We wanted to clearly mark out a unique positioning that reflects their depth of expertise and brings their rich history together with a modern outlook.

Solution
The partners at Beck Greener have the commercial acumen and tenacity to make a real difference. By paying special attention to detail, they can look closer and see things that other firms can’t. To reflect their business approach, we developed key brand statements and commissioned illustrator Brett Ryder to create a fresh contemporary identity.

‘We look closer’, ‘Letting your ideas fly’ and ‘145 years new’, feature in brand communications such as the website, marketing communications and stationery, and are brought to life with thought-provoking illustrations. With a new look in place, we rolled out the new identity across a range of creative deliverables. Beck Greener is well placed to be distinctive from the competition.

Illustrator: Brett Ryder

 

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