Constructing a career path around you

CIOB

What we did
Brand strategy, Brand identity, Brand guidelines, Literature, Tone of voice, Merchandise

Industry
Building

The Project
The Chartered Institute of Building (CIOB) is launching an Academy to provide education and training to the construction industry. We were tasked with creating a new brand and moving the Academy into a new world of dynamic and practical learning.

Challenge
The needs and advances of the construction landscape are constantly changing. It was important to develop an inspirational community that feels personal and ‘for me’ – a learning environment that you can easily shape around the demands of your job. We also had to reassure employees that the career goals they thought were unachievable, costly and for the elite are now within easy reach.

Solution
We created a strategy that positions the Academy as your supportive career mentor. Embedded in the new identity, there’s a feeling that this is for me and my industry: ‘My Academy’. ‘My’ becomes an empowering voice that makes the construction industry accessible and personal. While creating a confident and nurturing brand, the design employs the visual language of the construction world. Bright yellow is an industrial colour clearly signalling the Academy provides the tools you need to climb the ladder.The new Academy brand brings a welcome feeling of radical newness and change, distinguishing it from other competing educational establishments.

 

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