Creating a sense of belonging for a vibrant hospitality brand

Host

What we did
Brand strategy, Naming, Brand identity, Tone of voice, Website, App, Literature

Industry
Hospitality

The project
Host is an expert in hospitality recruitment. They combine talent, technology and relationships to offer a remarkable service. We created an aspirational brand with a new compelling name.

Challenge
From high-end VIP boxes at large arenas to intimate private functions, Host understands events. For clients looking for staff, they are a valuable extension of their team. For candidates looking to work flexibly, they are a cool company offering full training. All hospitality companies, however, are similar and promise the same things. We looked deeper in order to define a point of differentiation.

Solution
We discovered that both candidates and clients feel part of the Host community – a sense of belonging and partnership became central to our core idea. A brand that people can ‘belong’ to and connect with was brought to life with a new visual identity. The logo captures the feeling of clients and candidates coming together, forming happy working relationships. Host is the vibrant hub with open lines of communication that makes work flow smoothly and freely.

 Results
We helped to create a brand where clients feel there is a hospitality partner always ready to respond to their needs. And candidates are empowered to work when it best suits their lives.

Photography: Ben Fisher

 

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