Getting ‘to the point’ quickly


What we did
Brand strategy, brand identity, brand guidelines, website, brand video, advertising, literature, stationery, merchandise


The project
The world of law firms has become rather complex. With endless new service offerings and complicated jargon, it’s hard to know who does what anymore. That’s why Ogier wanted to be different. And simpler.

Ogier is exclusively focused on law, specialising in corporate, finance, funds, dispute resolution and private client work. They needed to modernise their brand with an identity that reflected this new, focused approach and would make them stand out as the straightforward, uncomplicated law firm.

We created a strategy that positioned them as the company cutting through complexity to get straight to the point.

We developed an identity that evolved the existing logo and created a graphic device using the ‘O’ to communicate focus and directness. We supported our creative thinking with a strong primary colour palette, iconography and graphics. The tone of voice uses straight talking language and is captured in the new endline: ‘To the Point’ – carrying the strategy right through the brand.

The new identity was rolled out across the eight jurisdictions in which Ogier operates: BVI, Cayman Islands, Guernsey, Hong Kong, Jersey, Luxembourg, Shanghai and Tokyo.

“I just wanted to say a huge thank you for everything you’ve done. The staff launches went really well around the world – the animation has definitely had the wow factor!” – Head of Marketing, Ogier


Ogier, adverts, advertisements, posters
Ogier Brochures, brochure covers, leaflets
Website, mobile website
brand guidelines, corporate guidelines