Giving every product its own digital DNA


What we did
Brand strategy, brand identity, brand guidelines, website, video, literature


The project
Kezzler’s mass serialisation codes, mark and identify products. (They have the technology to generate 1 billion codes in 46 seconds.) Instantly you can track, trace, authenticate, safeguard, and learn about them. Their technology is truly remarkable. It was time to make their brand feel exceptional too.

Kezzler are at the forefront of mass encryption technology. It was important our new identity propelled them forward, and made them ‘obsessive’, ‘fearless’ and ‘dynamic’. We also needed to develop a clear explanation of the technology, the capabilities and how Kezzler changes global business practices by making every single product item on earth digitally unique and interactive.

We created a clear ‘dot and line’ graphic system that captures the essence of what the Kezzler technology is about: namely, powerful connections to a world of information. We used this device to develop the logo, the look and feel of the brand, animation, the website, and to define the different benefits to producers and consumers through iconography. We found it truly amazing that every product can, in effect, have its own unique DNA.