“Life is so endlessly delicious”

Shwen Shwen by Maria Bradford

What we did
Brand strategy, brand identity, tone of voice, website, packaging, stationery, merchandise

Industry
Food and drink

The project
Maria Bradford is a master in creating unique dishes that come from her Sierra Leonean heritage. Having built up a reputation mainly through Instagram, she’s ready to take a leap and realise her dream of launching her own restaurant brand and events company.

Challenge
We were tasked with launching a lifelong ambition. The best projects! Turning a passion of food into a dynamic and colourful business and brand. In fact, Maria is the brand – her energy, fascination for age-old African recipes, her creativity and freshness had to shine through. We needed to balance her heritage with her creative license to change and reimagine traditional ingredients. Packaging this experience for a broader audience.

Solution
As Maria enters this new chapter, a new name was needed for her brand. Shwen Shwen, Krio for ‘Fancy’, perfectly describes the Sierra Leonean inspired dishes created by Maria Bradford. We created a brand that transports you to another world. Where a new culture, traditions and exciting ingredients, recipes and dishes are waiting to be explored. The brand had to be inviting and warm and capture Maria’s colourful personality. We drew upon the raw energy of Sierra Leone and gave it a little twist. Just as Maria does with her cooking.

Shwen, Instagram, socials

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