What we did
Brand strategy, naming, brand identity, brand guidelines, website, literature
Innovation is a critical part of business. If you get stuck in the old ways, competitors take over; then where will you be. Change is your lifeblood. FutureBridge helps companies seek it out, apply it and move forward.
Formally known as Cheers, the brand needed some reinvention of its own. A radical departure from the way they had previously presented themselves. We needed to convey a company at the forefront of change, that connects clients to disruptive technologies and solutions. And position them as a bridge to progress.
We developed a new brand with a bold and dynamic strategy at the heart: we see the answer. With this core thinking and positioning in place, we developed a new name, FutureBridge, and created the equals symbol using the ‘F’. With an entrepreneurial spirit firmly embedded and a brave new forward-looking identity, clients can now see FutureBridge for what they are: a game-changer in competitive intelligence.
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