What we did
Brand strategy, naming, brand identity, website, digital brand guidelines, brand book, brand video, literature, stationery, merchandise
We are entering a new wave of digital communications. In response, Comverse and Acision merged their complementary technologies to create one new exciting company. Xura.
How do you capture an anything-is-possible world? We were tasked with reflecting the limitless capability of a new company – powerfully equipped to help mobile operators and enterprises all over the world fully utilise emerging digital technology and guide them to richer communications products and services. Vital if they are to meet the needs of tomorrow’s multi-device, multi-services consumers.
To reflect the ambitions of the company, we created a brave, new brand. Naming was required to reflect a new market positioning, a new ethos, and the massive potential of the new company. We gave Xura an inspiring brand theme ‘No boundaries’ to reflect the future world of digital communications.