What we did
Brand strategy, brand identity, brand guidelines, signage guidelines, tone of voice, website, literature, signage, merchandise
Student accommodation can be basic, sometimes quite grim. iQ (Intelligent Quarters) understands how important it is to have a space that inspires the scientists, the artists, the writers, the thinkers of tomorrow.
The iQ experience is like no other. Gyms, cinemas, social and study areas… students feel good, uplifted, about living here. We needed to create a brand that captures the freedom, the fun, a sense of community – that says we’re a brand leader, we’re a different kind of student space.
iQ needed re-energising so it oozes brand leadership in a market where everyone feels quite similar and unexceptional. They are welcoming students from any country, from all walks of life. The new identity and logo needed to be fresh and youthful. Our look and language had to be vibrant yet homely and universal. This isn’t a soulless hostel. But a place where independence is explored and individuality is celebrated.
Illustrator: Jonathan Calugi
Photographer: Adam Hinton