Student accommodation can be basic, sometimes quite grim. iQ (Intelligent Quarters) understands how important it is to have a space that inspires the scientists, the artists, the writers, the thinkers of tomorrow.

We worked with them to bring their brand to life. From strategy, to identity, signage and tone of voice, we were there every step of the way.

A different kind of student space
The iQ experience is like no other. Gyms, cinemas, social and study areas… students feel good, uplifted, about living here.

Our design had to captures the freedom, the fun, a sense of community – that says we’re a brand leader, we’re a different kind of student space.

Speaking student
iQ needed re-energising so it oozes brand leadership in a market where everyone feels quite similar and unexceptional. They are welcoming students from any country, from all walks of life. The new identity and logo needed to be fresh and youthful. Our look and language had to be vibrant yet homely and universal. This isn’t a soulless hostel. But a place where independence is explored and individuality is celebrated.

Illustrator: Jonathan Calugi
Photographer: Adam Hinton