What we did
Brand identity, brand film, messaging framework, guidelines
WWT has grown to become a global technology solution provider with over 7,000 employees and $13.4 billion in annual revenue. They help organizations accelerate progress and growth by connecting them to the right technology. And supplying it around the world. No one would know this from looking at their untouched brand.
WWT had not captured where their brand has arrived at today – at the forefront of digital transformation, creating new realities which take organizations into the future.
From where they started 30 years ago with a simple offer of deploying solutions at scale, WWT has massively evolved and now rivals the big consultancies of the world such as McKinsey and BCG – uniquely positioned to solve complex problems and deliver game-changing answers globally.
Their end-to-end global capability sets them apart. Wherever their customer’s story starts, WWT has the expertise to connect everything and everyone together – testing what’s possible in their Advanced Technology Center (ATC) and integrating solutions into actual working environments before deploying their global supply chain to deliver at scale.
WWT needed to build an outward facing expression of who they are and what they do. Their unique point of difference and innovative spirit needed to be brought to life and communicated. It was clear we had an exciting perception challenge to solve both strategically and creatively.
It was important to create a simple, overarching brand thought that could elevate the WWT name and own a bigger, bolder presence on the global technology stage. Our big idea ‘Make a New World Happen’ encapsulates ambition, what WWT do, their creativity and their global delivery.
Within a few, simple words, we had defined a new proposition that speaks to both the strategy and execution sides of the business. This thinking has become the springboard for a refreshed identity, tone of voice, a whole range of communications, and a messaging framework to showcase WWT services.
To accompany this message, a visual design system was created that focussed on bringing worlds together – again going to the heart of what WWT do. Our new strategy and creative work have sparked the whole organisation to realise the power of their brand, and it will be used to take them to new heights.