WWT help organizations accelerate progress and growth by connecting them to the right technology. And supplying it around the world. No one would know this from looking at their untouched brand.

We worked with them to create a new visual identity and messaging framework to create an outword expression that captures their capabilities.

It was important to create a simple, overarching brand thought that could elevate the WWT name and own a bigger, bolder presence on the global technology stage. Our big idea ‘Make a New World Happen’ encapsulates ambition, what WWT do, their creativity and their global delivery.

Within a few, simple words, we had defined a new proposition that speaks to both the strategy and execution sides of the business. This thinking has become the springboard for a refreshed identity, tone of voice, a whole range of communications, and a messaging framework to showcase WWT services.

Designed to bring world’s together
To accompany our message, we created a visual design system that focussed on bringing worlds together. Again going to the heart of what WWT do. They remove barriers to the progress.

Our graphic device is inspired by the logo

Our new strategy and creative work have sparked the whole organisation to realise the power of their brand, and it will be used to take them to new heights.