Where big ideas are made

The Kite Factory

What we did
Strategy, naming, tone of voice, new identity, logo, website, business cards


The project
The Kite Factory is a media agency; they ‘make’ ideas. Not just any ideas. The sort that deliver measurable, tangible results. This is a place where brilliant, insightful people let their imaginations fly.

Formerly known as MC&C, this exciting media agency came to us looking for a new positioning and brand identity to reflect the ambitious company they had become. As you’d expect, there’s quite a few agencies out there doing similar things. So we set out to pinpoint the one thing they do exceptionally well. And then created an exciting new brand.

Ideas lie at their core. Ideas grounded in rigour and data driven insight – tightly connected to the real world. We took this thinking as our platform to inspire our naming and to develop a new visual identity to move the brand forward. ‘The Kite Factory’ just felt so right as the name to encapsulate everything they had become as a brand. The charming twist being you never see the kite in the new brand identity. It’s such a delightfully simple brand execution – pure idea. The perfect reflection of the brand purpose: ideas that take flight but are deeply grounded in insight.

TKF, Naming, design
the kite factory, brand guidelines