Who gets fans?


What we did
Brand strategy, brand refresh, tone of voice, brand guidelines, video, advertising, marketing templates


The project
Love theatre? Follow a favourite band? A regular at Twickenham? Ticketmaster is the place to get tickets. For a music promoter or a big venue looking to make a major live event happen, they are also the people to get the right fans.

The global market leader in live event ticketing technology and software, Ticketmaster needed to communicate their expertise to different types of clients across a diversity of markets. They have the audience data, distribution channels and marketing reach, and we had just the strategy and creative approach to inject new life into their B2B communications.

We created an overarching endline ‘WE GET FANS’ to clearly communicate Ticketmaster’s expertise of understanding and finding the right audiences for any live event. They are better placed than anyone else to engage and sell to fans, and this comes through in our messaging and our new B2B brand identity. Our endline has become a language framework for them, extending to the many different areas of their business.