CrossBorder Solutions helps tax professionals in large multinationals comply with worldwide Transfer Pricing Regulations. Sound a bit dry? We’ve ensured that it isn’t by creating a bold brand full of colour, energy and wit.

Breaking the industry mould
CrossBorder gets the rules and regulations for each country multi-nationals operate in. They have hyper-localised expertise across 104 countries. So how do you ‘sell in’ a functional, tech-heavy service in a light-hearted way to an audience used to turning to the Big Four?

We created a challenger brand and heralded the arrival of a new standard. We needed to develop a new big, bold, brave identity that the multi-nationals would sit up and notice.

Meet Fiona
We created Fiona, your AI tax expert, commissioning illustrator Peter Grundy to bring her to life.

Intrinsically linked to the CrossBorder brand, the ‘Fiona’ illustrations have a distinct look and feel that break the mould of this category. Wonderfully flexible, we were able to apply this exciting style across every touchpoint and reassure that CrossBorder has the local knowledge to be tax compliant.