Made up of four global consultancies, The SR Group are experts in specialist search and recruitment. They’re there for the entire journey: putting opportunity within reach for clients and candidates alike.

Be true to your roots…
As they’ve grown and expanded into new industries and locations, each consultancy has maintained the spirit on which it was founded – bringing deep knowledge, outstanding service, and a progressive approach to every relationship.

But, they struggled to define and express the individual offerings of each specialist brand. And their visual expressions were no longer aligned, causing confusion about their relationship with each other and The SR Group.

… And be true to yourself
We worked with each consultancy, spending team with their people, to discover what made each of them distinct. Then, we created a messaging framework to help them talk about themselves, their strengths, and what brings them all together.

A common goal
We wanted to create a visual identity that captures The SR Group’s commitment and dedication in a different way. Our graphic device uses the lines from their logos to create a timeline: representing a continuously evolving professional journey where The SR Group is present at every significant milestone.

Tying it all together
Enriching their colour palette, photography, and icons: our refresh evolved the SR Group’s existing assets, making them brighter, warmer and creating consistency across the brands.

We have successfully created a refreshed brand for The SR Group that promises to build seamless career paths and thriving workforces. A brand that always puts the future within reach.