Zero compromise. Absolute focus

Consulco.

What we did
Brand strategy, brand identity, brand guidelines, tone of voice, website, literature, stationery

Industry
Property investment

The project
Consulco is a specialist investment manager providing real estate, credit and private equity investments to high net worth individuals and the global business community. By concentrating on doing one thing well (14.1% well) suddenly you become different.

Challenge
We needed to lay out a way forward for the brand that marks a departure from the past – creating a brand that makes Consulco the obvious choice for property investors. They may not be as big as the giants, but they are the best at what they do. They have an unshakeable confidence in themselves, totally focused on delivering the best results. We needed to capture the intense overwhelming drive and their restless energy to get things done.

Solution
This is a brand that knows exactly what they want to achieve and they’re not going to mess around! They are determined to deliver results again and again. No nonsense. No wasting time. Straightforward and confident. We created a brand that tells it how it is, black and white. Simple. Direct language. No frills design. Zero compromise. Absolute focus.

 

Consulco Brand Guidelines

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