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Transform Awards 2024

23.04.2024

  • Curious
  • Awards

We’re feeling all warm and fuzzy inside after our wins last week at the annual Transform Awards Europe 2024.

Recognising the very best in all things branding, the Transform Awards is a real highlight in our calendar. We were thrilled to come away with 4 awards for our work over the past year and have them proudly displayed in our office to admire. Find out more about the awards here.

About our winners:

Evero:

Best visual identity (energy and utilities): Silver

Best creative strategy (business):Bronze

Picking up two accolades was the rebrand project we worked on for Evero. Previously known as Bioenergy Infrastructure Group, they came to us in need of a new (slightly snappier) name, and a brand that could capture what they were capable of. Upon starting the project we quickly realised that they were actually capable of quite a lot – technically being able to turn coffee cups into jet fuel!

So our challenge was trying to bottle this up in a strategy that could articulate the complexity of their technology into something that could capture their story. Our creative strategy was focussed on transformation: taking something that people don’t want (waste) and turning it into something that they do (energy). Our name and visual identity then brought this to life through our Big Idea of Restoring Balance.

Working on this project was not only satisfying from a creative perspective, but also it allowed the team to work on a brand that truly deserves to be here, creating a more sustainable future and circular economy.

Read the full case study here

Zuma:

Best use of visual property: Bronze

Best visual identity (food and beverage): Bronze

We were delighted our work with Zuma was recognised across two categories this year. Our work with Zuma started back in 2019 when the restaurant group Azumi came to us in need of some strategic consulting for both Roka and Zuma. We’ve since worked on the Zuma brand throughout the pandemic (which was quite a feat with a restaurant brand!) looking at the overall visual identity and website.

The original strategy we created for Zuma was centred around the intensity of experience when you enter one of their restaurants around the globe. Once we landed the brand story, we then had to work out what we could bring to the existing brand to create the energy and vibrancy needed in order to replicate what it felt like inside. We took the existing colour palette of indigo and learned about the Japanese tradition of shibori printing. Working in partnership with a Japanese collective called BUAISOU, we produced a one of a kind print that we then digitally enhanced and applied across the brand.

Rich and enigmatic, it allowed us to bring the core spirit of Zuma to life across the branding – rooted in the traditional processes and culture of Japan, but with that crucial contemporary twist. We incorporated our bespoke indigo patterns and textures into stationery, business cards, packaging, restaurant collateral and even a taxi!

Read the case study here

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    • Curious
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    • Naming

    Awards Alert: Curious wins sparkling silver at Transform

    24.03.2023

    • Curious
    • Awards
    • Naming

    What a lovely feeling it is when your hard work is recognised. We are extremely proud to have won two silver awards at this year’s Transform Awards Europe.

    The Transform Awards recognise excellence in rebranding, brand development and the journeys brands make. We’re honoured to be included in this year’s winners. Find out more about the awards here.

    About our winners:

    Best visual identity from the professional services sector:
    Pascoe + Tew

    In Pascoe + Tew’s world, the world of executive search, people often put their trust in a safe pair of hands. But, these firms don’t always have their client’s best intentions at heart. This doesn’t sit well with Pascoe + Tew, in fact, it goes against everything they stand for.

    They came to Curious for a brand refresh that rallies around their purpose and clearly shows their distinction from their competitors. We worked with them to create a new brand strategy, visual identity and tone of voice that we then applied to a new website and brand collateral.

    Our new brand is simple and bold. It’s professional but not cold, adding personality and tone to a rather dull world. It has none of the layers of complexity and corporate fluff that are all too common in the recruitment world; instead, the simple design and no-nonsense copy stand strong. Now Pascoe + Tew can be confident their brand tells clients and customers exactly what they stand for.

    Read the case study here

    Best naming strategy (rename):
    Aeria Apartments

    This brand is still making its way through the studio, so we can’t say too much yet… But, keep your eyes peeled for the brand later this year.

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      • Curious
      • Awards
      • Branding

      Awards alert: Curious picks up THREE Graphis Poster Awards

      12.05.2021

      • Curious
      • Awards
      • Branding

      Curious are extremely proud to have picked up two Golds and a Silver for our series of posters at the 2022 Graphis Poster Annual Competition.

       

      In their own words, “Graphis is committed to promoting the work of exceptional talent in Design, Advertising, Photography and Art/Illustration”, and we’re chuffed to be included in that category!

      About our winners:

      GOLD: The Kite Factory

      Following their rebrand in 2018, we were thrilled to work with TKF again to bring their new company values to life. Our original work was based on the insight that ideas lie at the heart of the agency. And not just any ideas, the sort that deliver measurable, tangible results. Ideas grounded in data-driven insights that are tightly connected to the real world.

      The charming twist in the design was that the kite itself was never seen. Instead, the string that tethers the kite to the ground was the main feature. It was and is the perfect reflection of the brand purpose: ideas that take flight but are deeply grounded in insight. We used this thinking to inspire our new project.

      We took the kite string focus even further with this series, extending it from the logo and twisting it into shapes that visually represent The Kite Factory’s values; ‘Aim higher, Think freely, ‘Win together, ‘Get involved, and ‘Stay smart’. The posters are displayed throughout the Kite Factory office to encourage their employees to aspire to these values as they work.

      See our original work here.

      GOLD: Fierce Grace

      To create a brand that felt different from other yoga companies, we stayed away from the spiritual, bowing, meditation and chanting, and focused on the ideas behind the creation of Fierce Grace. Founder Michele Pernetta believes that yoga balances strength, which is the masculine element (Fierce) with flexibility, the feminine element (Grace). This belief informed our approach to the design and allowed us to be authentic to Fierce Grace.

      We used bold, contemporary photography and delicate typography to portray the balance between strength and flexibility that lies at the heart of Fierce Grace. The posters have been blown up and feature in all four Fierce Grace locations across London.

      View the full case study here.

      SILVER: Zyte

      Zyte opens a smooth pathway to web data, giving businesses a competitive advantage. This is visually manifested with the striking use of the ‘Zyte Z’ and supported by the headline, ‘Is your business missing out?’. We wanted to create a series of posters that were bold and exciting and captured the brand’s energetic approach while signalling the arrival of a new game changer.

      The Zyte poster campaign encapsulates an energetic new approach for a brand who believes in free-flowing channels of information for all. In a sector that is often dry, this bold approach stands out from competitors and the clean design demonstrates Zyte’s ability to cut through the mysteries of the web and talk to businesses on a personal level.

      View the full case study here.

      Find out more about the awards and browse the other winners here.

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        • Branding

        Award alert: Keeping our creative juices flowing with Graphis

        21.10.2020

        • Curious
        • Awards
        • Branding

        Winning isn’t everything.

        But when you do win it sure feels good! We’re delighted to have won not one but TWO awards for the 2021 Graphis poster annual competition.

        Our clients Crossborder and iQ both took home some bling for the rather bright and colourful poster designs we created. We loved the challenge of using a traditional medium to bring the brands to life and show how visually they can stand out against the crowd.

        In their own words, “Graphis is committed to promoting the work of exceptional talent in Design, Advertising, Photography and Art/Illustration.”

        …we’re chuffed to be included in that category! You can find out more about the awards and browse the other winners here.

        Now, off to go and find some champers to celebrate – socially distanced in our slippers of course.

         

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