Specialism - Employer Branding

Whatever sector you’re in, whatever service you offer, we guarantee there will be one common thread making everything work behind the scenes: your people.

Your people are your brand

So it makes a lot of sense that they need to be thought about too when it comes to how you position yourself.

In fact, we actually think they are your most important audience. Because regardless of how shiny or different your brand or offer is, without their buy in, it won’t count. It works both ways – your people need to embrace and represent the brand, but in order for them to do this authentically, they need to see themselves represented.

We like to think of this give and take as a brand promise or Employee Value Proposition – this is something that should communicate why people should join you, stay with you…ultimately believe in you.

 

Values give meaning to a business

They are far more than just an extension of the brand. They should bring to life how a business thinks, feels and acts, elevating existing views of the business into ‘grabbable’ ideas.

Your people need to truly understand what it means for them personally. Here are a few of the rules we like to set when it comes to creating values (it’s a tall order, but important)…

  • They must resonate with everyone in the business, regardless of level.
  • They have to be realistic and achievable – you as a business on a really good day.
  • They can and should be restrictive, at times difficult to always abide by.
  • They need to give actions, so people know what to do with them.
  • Most importantly, they should be used as a clear and easy guide for the way the business as a collective behaves.

Mars — Make the difference

  • Campaign
  • Social Media
  • Confectionery
Challenge

Make the Difference is a two-year local, regional, and global event culminating in a final and Gala in Washington DC. We created a messaging framework that would be equally motivational across all phases: from teaser, launch, and nominations to the grand final.

Solution

Through bright gifs, videos, and posters, rolled out across all of Mars’ internal communications, we kept associates up to date with Make the Difference. And for external audiences, we created a stream of engaging Instagram content to show off the great work and celebrations.

Vitacress
Vitacress

Vitacress — Growing brand alongside business

  • Visual Identity
  • Digital
  • Agriculture
Challenge

Brands are usually thought about from an external perspective, but if you neglect to create a brand that speaks to your internal audience, you’ll struggle to maintain sustainable growth. For Vitacress, who wanted to attract new talent as well as retain existing employees, they needed to find a way to talk about their brand and what it meant.

Solution

Through workshops and conversations with a whole cross-section of the Vitacress team, we helped strategically rewrite their values. Now they ladder up to a clear purpose: Growing is at the heart of our business.

It promises employees that Vitacress is a place where you can trust their intentions. It’s there to do the best it can. To be a place where people can feel a part of something.