We consider every aspect of a brand’s visual and verbal language. We work with clients to build and strengthen emotional connections with brands. It all starts with your brand. How can we make you stand out? How can we maximise your brands potential? We relish challenge and reinvention.
We love creating
We work with clients to help them define the essence of what their brand is all about, how and why it’s special and unique. Never without research, audits and market(s) analysis – a new positioning can’t exist without the science bit.
This is how you touch, feel and get to know the brand. The identity brings it to life: logo, typefaces, colours, what imagery does it have, how does your brand speak? Our guidelines politely relay the do’s and don’ts.
A really, really important area if you have a number of brands that sit together. We help work through the sometimes complex relationships between them.
So much digital design is a brochure executed online. (A particular niggle of ours.) Our approach always centres on insight and human engagement.
Possibly the fastest way to establish your brand values and credentials by using animation or film. Get your brand connecting by immediately appealing to the senses.
Uncluttering clutter is a skill in itself. We communicate complex information in a digestible way using an imaginative approach to charts and diagrams and the graphic representation of data.
This is where brands truly engage with their audiences. Where consumers turn into shoppers. Where brand messages become experiences. And where brand promises become reality.
Print, online, outdoor, creative ideas get us all thinking and excited about a brand and help you stand out among your competitors. We can help build emotional connections with your brand and change consumer behaviour.
Surprisingly difficult, great fun to do but there is a Curious process to it – there has to be otherwise you will arrive at names that frustratingly have already gone.
Tone of voice
Words can often be the neglected element of a brand and yet they are as important as images in making the brand come alive. We work to create a distinctive tone of voice for our clients developing guidelines and running tone of voice workshops to help them ‘get it’.
Bringing employees along with your brand development requires effective internal communications. We can help you get your organisation behaving and talking as one consistent brand.
So often dull, but it shouldn’t be. Literature that’s well-designed and properly conceived makes a bigger and better brand.
Brands keep moving, they become what they are to become over time. They never stop thinking, questioning and reacting. Curiously, neither do we.