• Branding

In conversation with Curious: An introduction to consumer archetypes


  • Branding

In our first Conversation with Curious, we introduced the concept of consumer archetypes, a topic so interesting we thought it deserved further discussion. We invited Dr Simon Moore from Innovation Bubble back to discuss; the four consumer archetypes, what motivates them, and how brands can use archetypes to their advantage.

Press play for intriguing insights into the way you think. 

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