Specialism - Name Creation

Your name is a shorthand for your brand. It should resonate, capture and articulate the most important element that needs communicating. It should also give a cue on what to expect from your personality – how you think, act, do. It’s the first place your business meets your brand.

Names can come from everywhere

How can a name reset what you’re known for? Elevate what you do? Give somebody that warm fuzzy feeling?

We never quite know where a name will come from when we start off looking. Sometimes it’s about giving a knowing nod to exactly what the business is about. Other times we’re researching butterfly breeds (spoiler: they don’t all sound nice). Wherever we end up it’s always led by the brief.

Naming isn’t easy but it’s great fun. You can’t be too subjective about it either because names get better and better over time as they become more meaningful. We’d love to take you through our naming process (we really should have a name for that!) – it’s helped us win awards.

Aeria — Part of the neighbourhood

  • Visual Identity
  • Digital
  • Naming
Challenge

To feel comfortable – settled in. To know what’s what. To step outside and really feel like you know the place. Where the freshest coffee is. Where to get a taxi from at rush hour. You’re at ease. You’ve arrived. You’re at home. You’re part of the neighbourhood.

Solution

We created the new brand name: Aeria. It beautifully defines their purpose. They are local specialists – trusted and knowledgeable, bringing an unforgettable experience with every stay and connecting travellers seamlessly with their chosen neighbourhood.

The Kite Factory — Where big ideas are made

  • Visual Identity
  • Digital
  • Naming
Challenge

Formerly known as MC&C, this exciting media agency came to us looking for a new positioning and brand identity to reflect the ambitious company they had become. As you’d expect, there’s quite a few agencies out there doing similar things. So we set out to pinpoint the one thing they do exceptionally well.

Solution

Ideas lie at their core. Ideas grounded in rigour and data driven insight – tightly connected to the real world. We took this thinking as our platform to inspire our naming and to develop a new visual identity to move the brand forward.