Specialism - Professional Services
Sometimes the creative challenge is to bring to life what a company does – a new product launched, a different type of technology… But in a world where the ‘product’ is people, the challenge is to find out what makes you different. And then build the brand around that.
A sea of the same
You’ll be familiar with the catchphrases. The favoured jargon. The much-loved buzzwords.
In a sector that is driven by the same currency – relationships – it’s incredibly hard to stand apart. But that’s exactly what we need the brand to do, otherwise you’ll be swimming around your competitors seeing who can shout loud enough.
Asking the right questions
Trying to put your finger not on what you do, but how you do it (and why that’s interesting) is hard. And it’s supposed to be, otherwise your competitors wouldn’t also be struggling to stand out. We need to wade through the standard ‘table stakes’ in the sector – that you care, you are all about relationships, you’re entrepreneurial…
And find the Big Idea that will ignite the imagination of our creative team.
A single, cohesive message
Creativity is not about jumping you out of your sector. On the contrary, we have a responsibility to bring a deep level of experience and understanding of who your audiences are and what they care about through the brands we create.
Once we have the Big Idea, we then need to interrogate what this means creatively. And make choices based on who the brand needs to talk to.
Your brand is the first place people will look to in order to get a sense of the service they can expect, so we need it to embody the quality experience that will be offered.
Ogier — To the point
- Visual Identity
- Digital
- Law
Challenge
The world of law firms has become rather complex. With endless new service offerings and complicated jargon, it’s hard to know who does what anymore. Ogier wanted to be different. And simpler. We developed a new strategy and brand identity that shows they get to the point. Quickly.
Solution
Our strategy positioned Ogier as the company cutting through complexity. The tone of voice uses straight talking language and is captured in the new endline: ‘To the Point’ – carrying the strategy right through the brand.
Pure — Bringing pure passion to the recruitment world
- Visual Identity
- Recruitment
- International
Challenge
Algorithms have turned search and recruitment companies into sterile data matching machines. A transactional world where profiles matter, not people. Pure has brought a refreshing perspective, engaging with candidates and clients more deeply.
Solution
Pure listen, they talk face to face, they advise, they care that businesses and candidates thrive. They manage long-term careers and companies trust them to deliver the right people to suit their hiring needs. We developed a brand with a distinctive simplicity – from the logo and colour palette to the straightforward language and look and feel.