Most typography problems aren’t design problems. They’re decision problems. Our colleague Alice Munday was featured in a recent piece looking at font pairing - and where it quietly goes wrong.
We're delighted to see our MD, Nikki Fraser, featured in Creative Bloq, sharing her perspective on one of the most misunderstood drivers of business growth: brand.
There’s a common assumption that brand is something outward-facing. It’s what you show the market, a recruitment tool, a marketing asset, a wrapper for your services.
Every year, professional services firms gear up for graduate recruitment season, pouring time and money into attraction campaigns. Slick careers pages. Carefully worded ads. Photos of people smiling in glass-walled meeting rooms.
At Curious, we believe branding is not just about how a company looks, but should reflect how it thinks, behaves and evolves. So when we teamed up with NiCE, a global leader in customer experience solutions, our challenge wasn’t just visual, it was about building something useful and true to who they are.
We’re super excited to share that after lots of hard work and everyone in our team getting involved in this journey, Curious is officially a Certified B Corporation!
Sit back, relax and listen in as we bring you the third instalment of Curious Conversations, where we are talking about what it means to create brands with purpose.
There are countless things to think about (and worry about) when you are building and scaling a business. From finalising your offer to going through the rigorous motions of Series A funding and everything in between, it certainly takes up plenty of headspace...
Hello! Join us for the second in our series of Curious Conversations where we talk about elevating brands in a sea of sameness.
We're feeling all warm and fuzzy inside after our wins last week at the annual Transform Awards Europe 2024.
The world of professional services is very large. Covering disciplines from lawyers to accountants, recruiters to building consultants, IT services to architects – we even technically fall into the bucket!
When we think of brands, different thoughts and feelings about them come to mind. You might think affordable design (Ikea). You might think Cadbury is being very generous with its ‘glass and a half full’ of milk to make extra creamy chocolate. You might think KLM is open and honest about sustainable flying (or are they greenwashing)…
We will never stop paying attention to our surroundings.
Our values create an environment for us to push boundaries, create remarkable work, and build a better world. Read on as MD, Nikki Fraser, outlines why and how we codified our culture here at Curious.
Hello! Join us for the first in a series of interesting conversations designed to get us thinking, acting, and questioning more.
Tone of Voice is one of the elements that makes up your brand’s identity. Perhaps not as tangibly as logos, colour pallettes and type faces but TOV has enormous power to influence your consumers’ minds.
Through strategy and creativity, it can embed sustainability into your identity, into your personality and proposition – deepening the emotional connection between your brand and your consumers.
A key part of a brand, a strong name can solve a problem. It’s an anchoring point that gives context to the rest of the brand. It’s part of a good brand strategy – and an introduction to your business.
To celebrate the launch of our latest project, QIG, we sat down with their head of Marketing, Sarah Foss, to speak about how we bought their brand to life.
What a lovely feeling it is when your hard work is recognised. We are extremely proud to have won two silver awards at this year’s Transform Awards Europe.
Curious MD Nikki Cunningham recently wrote an article praising Patagonia’s decision to donate itself to charity. Their dedication to their brand values is admirable, and it got us thinking, which other companies put their money where their mouth is when it comes to purpose?
For most of us, the run-up to Christmas is full of excitement, mince pies and cheer. But, this year, it’s hard to hard to ignore that things feel a little different.
Curious MD Nikki Cunningham talks about how Patagonia lives and breathes its brand purpose and how other brands should take note. (Warning: it’s not easy to achieve).
A year on from the big quit (that period in early 2021 when absolutely everyone was looking for a new job), things in the world of employment seemed to have calmed down - with employers and employees both feeling more secure in their positions.
We’ve enjoyed our curious journey. From Poland Street to Floral Street to Shelton Street to Dean Street, only a mile radius but we’ve come so far. We’re immensely proud of our collaboration with brands local and global.
Recently, Curious partnered with YouGov to explore how people’s relationships with technology are changing and what this might mean for brands.
According to a consumer study recently undertaken by us here at Curious, in partnership with YouGov, nearly half of all consumers have abandoned an online shopping basket because of a poor online experience.
We’ve been curious about how our relationship with technology has changed in the last year. Living from a distance and relying on digital platforms for all elements of our lives has shown us just how easy it is to utilise websites and apps to make our lives easier.
For this month’s client spotlight, we caught up with Zyte’s Head of Marketing, Marie Moynihan to reflect on her experience of their recent rebrand from Scraping Hub, and what she enjoyed about the process.
In our first Conversation with Curious, we introduced the concept of consumer archetypes, a topic so interesting we thought it deserved further discussion.
When it comes to building a strong business you won’t be able to position yourself without conducting thorough research into the competition. Your brand strategy needs to be stress-tested against rivals in order to confirm it is unique.
In the first of our monthly client spotlight series, we caught up with Emily Underhill, Marketing Director at The Kite Factory on her experience of the media agency’s rebrand from MC&C, what she found challenging and what she enjoyed most throughout the Curious process.
In the first of our In Conversation with Curious series, we delve into the psychology behind brand rivalries with brilliant psychologist Dr Simon Moore from Innovationbubble.
Whatever your business, whether it’s consumer-facing brands or b2b client work, it’s a dog-eat-dog world, and getting an edge over the competition is essential. But what happens when the competition plays dirty?
Curious are extremely proud to have picked up two Golds and a Silver for our series of posters at the 2022 Graphis Poster Annual Competition.
Sound is immensely powerful. It has the ability to transport you back to a certain moment in time or take you somewhere you never knew existed. It can make you feel alive or even reduce you to tears.
The pandemic has changed the world as we know it. Industries, from travel all the way through to entertainment, have been severely affected by Coronavirus. But none of these have been tougher to witness than the impact on the charity sector.
MD Nikki Cunningham writes about the value in brands' names and how you just can't force a nickname.
Our favourite Brand philosopher, Simon Sinek, has suggested that trust requires a uniquely personal touch that cannot be replicated through technology.
MD Nikki Cunningham shares her thoughts on some of the extraordinary work that's come out of this unusual time.
Nikki joined Curious as our Strategy Director in 2018, taking the lead on new clients for the business, developing outstanding strategies and overseeing our marketing function.
Through the lens of retail, we take a look at how advancements in technology have shifted business online and what this means for brands going forward.
Winning isn't everything. But when you do win it sure feels good! We're delighted to have won not one but TWO awards for the 2021 Graphis poster annual competition.
From Uber thanking people for not using their service to gyms launching online workout platforms, it’s safe to say this year has tested brands to their limits. But the reality is, we’re very far from being out of the woods yet.
When we apply the subject of change to branding, it’s no surprise that at one point sooner or later, the question around whether or not your brand might need to change will come up… Is it still fit for purpose? Will this new offer change how we need to speak about ourselves?
working from home was never unthinkable pre-lockdown, but like most other businesses in the UK we hadn’t yet found the secret recipe for remote working. And then we were all plunged head-first into it. Yikes.
Well for starters you’ll need to make sure it’s unique and own-able. Having a clear brand purpose is key to achieving this. But besides that, there’s actually a lot to learn from your competition.
When it comes to the work we do, half the battle is figuring out what the core idea of a brand could (or should) be. Once we have this, we then use our creativity to bring it to life. Sounds simple, right?
Creating a sustainable brand is no longer a niche topic. No matter where you look there will be something that mentions either climate change or sustainability. Finally people are starting to realise that our impact is becoming a significant threat to the planet.
Your most valuable business asset is your brand – but we're guessing you already know that since you've landed here (and we're happy you have!). The question is how do you capitalise on it?
By truly understanding the needs and wants of people who will use your service or product, you are better able to see your business from their perspective and pinpoint the purpose your company serves.
