Specialism - Tone of Voice

Tone is everything. We know that from how people speak to us in daily life. Brands are no different in that respect, we form our opinions from how they engage, talk and act.

Speak like you

You don’t need to sound like other brands in your sector, you need to sound like you.

How you speak is informed by your brand purpose; there should be a direct correlation between your vision and values and the tone of your written communications. Ultimately your personality will dictate your voice, so it’s important we have this clearly defined.

 

Set the right tone

Tone of voice is one of the elements that makes up your brand’s identity and must be applied consistently to build trust. Your audience will know if you don’t suddenly sound or behave authentically – we provide tone of voice characteristics to guide you and anyone else working with your brand.

Businesses that pay attention to how they say what they say create an audible signature for their brand. Take a minute to ask yourself whether your identity is coming out through your words?

Zanussi
Zanussi

Zanussi — Making life easier for everyone

  • Brand Refresh
  • Tone of Voice
  • Home Appliances
Challenge

With the launch of a major range of new appliances on the horizon, Zanussi briefed us to reflect their ‘surprisingly affordable’ positioning and give a more contemporary take on their Italian heritage.

Solution

The Zanussi brand is about simple Italian design that looks great. The appliances are easy to use and surprisingly affordable. We refreshed the brand to reflect Zanussi’s optimistic, modern, and easy-going personality.

Consulco

Consulco — Zero compromise, Absolute focus

  • Visual Identity
  • Digital
  • Real Estate
Challenge

Consulco is a specialist investment manager providing real estate, credit and private equity investments to high net worth individuals and the global business community. They came to Curious for a brand strategy, website and design to show they’re the obvious choice for property investment.

Solution

Consulco has an unshakeable confidence in themselves, totally focused on delivering the best results. We needed to capture their intense, overwhelming drive and their restless energy to get things done.