• Curious
  • Awards

Transform Awards 2024

23.04.2024

  • Curious
  • Awards

We’re feeling all warm and fuzzy inside after our wins last week at the annual Transform Awards Europe 2024.

Recognising the very best in all things branding, the Transform Awards is a real highlight in our calendar. We were thrilled to come away with 4 awards for our work over the past year and have them proudly displayed in our office to admire. Find out more about the awards here.

About our winners:

Evero:

Best visual identity (energy and utilities): Silver

Best creative strategy (business):Bronze

Picking up two accolades was the rebrand project we worked on for Evero. Previously known as Bioenergy Infrastructure Group, they came to us in need of a new (slightly snappier) name, and a brand that could capture what they were capable of. Upon starting the project we quickly realised that they were actually capable of quite a lot – technically being able to turn coffee cups into jet fuel!

So our challenge was trying to bottle this up in a strategy that could articulate the complexity of their technology into something that could capture their story. Our creative strategy was focussed on transformation: taking something that people don’t want (waste) and turning it into something that they do (energy). Our name and visual identity then brought this to life through our Big Idea of Restoring Balance.

Working on this project was not only satisfying from a creative perspective, but also it allowed the team to work on a brand that truly deserves to be here, creating a more sustainable future and circular economy.

Read the full case study here

Zuma:

Best use of visual property: Bronze

Best visual identity (food and beverage): Bronze

We were delighted our work with Zuma was recognised across two categories this year. Our work with Zuma started back in 2019 when the restaurant group Azumi came to us in need of some strategic consulting for both Roka and Zuma. We’ve since worked on the Zuma brand throughout the pandemic (which was quite a feat with a restaurant brand!) looking at the overall visual identity and website.

The original strategy we created for Zuma was centred around the intensity of experience when you enter one of their restaurants around the globe. Once we landed the brand story, we then had to work out what we could bring to the existing brand to create the energy and vibrancy needed in order to replicate what it felt like inside. We took the existing colour palette of indigo and learned about the Japanese tradition of shibori printing. Working in partnership with a Japanese collective called BUAISOU, we produced a one of a kind print that we then digitally enhanced and applied across the brand.

Rich and enigmatic, it allowed us to bring the core spirit of Zuma to life across the branding – rooted in the traditional processes and culture of Japan, but with that crucial contemporary twist. We incorporated our bespoke indigo patterns and textures into stationery, business cards, packaging, restaurant collateral and even a taxi!

Read the case study here

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