Bringing pure passion to the recruitment world

CLIENT: Pure

Algorithms have turned search and recruitment companies into sterile data matching machines. A transactional world where profiles matter, not people. Pure has brought a refreshing perspective, engaging with candidates and clients more deeply.

We wanted Pure to be known as a brand that does things differently.

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Pure listen, they talk face to face, they advise, they care that businesses and candidates thrive. They manage long-term careers and companies trust them to deliver the right people to suit their hiring needs.

As a leader in global search and selection, the brand needed elevating to meet the energy, expertise and new vision at the heart of the business. We created a brand that could translate internationally and work across all sectors with different clients and candidates.

We developed a brand with a distinctive simplicity – from the logo and colour palette to the straightforward language and look and feel. The framed imagery purposely selects one person from a crowd, a graphic representation of the search and selection process. And an impactful symbol that people are the focus.

Pure is a challenger brand that forms strong bonds with clients and candidates. We have successfully captured this and created stand out from the competition.

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