Thomas Miller has grown into one of the world’s leading multi-disciplinary insurance services groups. They wanted to demonstrate their unwavering commitment to doing more – more for their people, the community, for each other, for their working environment, for the company, for the planet. We were tasked with creating and launching their CSR programme – a cohesive way of bringing together all the great things happening at Thomas Miller.
People in Thomas Miller don’t really know about the initiatives going on; how they can be involved and heard, how they can determine the future success of the business, how they can volunteer, or lead and take action. We wanted to develop an overarching brand idea that recognises the huge part that staff play in driving the company forward. We created the entire framework, identity and brand for the CSR programme entitling it: Be The Difference.
We turned an Employee Value Proposition into an exciting CSR programme that enables Thomas Miller people to develop as individuals, hone professional skills and actively be involved in the business. We launched the programme with an internal poster campaign, website, information pack and ‘at desk’ activity.
Be The Difference became the exciting initiative behind creating a successful cultural shift within Thomas Miller.