Can brands make you look twice?

CLIENT: BLP

The Lawyer’s ‘Law Firm of the Year 2010’, Berwin Leighton Paisner (BLP) is a big name in the legal world. They wanted to revisit their brand to ensure it not only matched their standing, but also carved out a unique positioning for them in a market where ‘samey’ seems standard.

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Noma Bar’s illustrations, disarmingly simple at first glance, demand a ‘double take’ that implies there’s more than one way of looking at things. Not to mention well-crafted production values that whisper quality.