Colony aims to change the way fans watch and engage with films online. Disappointed with the video-on-demand industry’s lack of vision, diversity or innovation, they challenged the landscape. Fans want a deeper, richer film experience. Colony creates immersive extra content, curated to bring fans closer to the film and the talent.
The Colony brand needed to move forward, to reflect the excitement contained in its new values and the vision at the heart of its world-leading award-winning platform. We created a unique identity to capture Colony’s passion and enthusiasm for film and extra content. We designed a powerful marque; different layers within the ‘C’ to visually demonstrate the depth of enjoyment and the desire fans have to delve into a rich film world.
Our new branding and tool kit successfully distinguishes Colony from mass distributors such as Netflix. The identity puts a quality film experience at the centre of the brand and seeks to build a young and engaged global community of fans connected by a shared passion.
Our new identity can be seen across all touch points. Visitors to the new website are rewarded with a different and better experience. Not to mention content you can’t get anywhere else.